News Briefs

• News Briefs

  JAVELIN: an event marketing consortium based in St. Louis has opened a Los Angeles office and named Cindi Peltier vice president. A 10-year veteran in

• News Briefs

  THE HOME DEPOT: has renewed its sponsorship for three years with CBS Sports as the title sponsor of its SEC College Football broadcasts through 2005.

• News Briefs

  EASTWEST CREATIVE: New York City, has named Cliff Medney as director of concept development and Amy McPoland as account director. Most recently, Medney

• News Briefs

  READER’S DIGEST MAGAZINE: has named Lauren Bogad Jay as associate publisher/group marketing. She will be responsible for brand development and marketing

• News Briefs

  DRAFT CHICAGO: has named Michael Davis as the vice president and director of emerging media, a newly created position. He will be responsible for developing

• News Briefs

  EBAY: San Jose, CA, signed a global multi-year deal with online marketing tech firm DoubleClick, New York City, to enhance eBay’s new “Keywords on eBay”

• News Briefs

  LOEWS CINEPLEX ENTERTAINMENT: last week selected Draft Chicago to design new concession areas in its theaters. Draft is charged with developing a concession-area

• News Briefs

  ON-COR FROZEN FOODS: Northfield, IL, named Blue Chip Marketing & Communications, Chicago, its marketing and advertising agency of record. INVENTION ASYLUM:

• News Briefs

  HASBRO, INC. AND KELLOGG CO.: have reached a settlement regarding Hasbro’s MEMORY trademark. As part of the settlement, for an undisclosed license fee,

• News Briefs

  KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.