News Briefs

• News Briefs

  CLEATSKINS: the makers of a footwear accessory that transforms cleats into street shoes, is running the “Who’s Got You Covered?” campaign

• News Briefs

  HEINZ PORTION CONTROL: a division of Heinz North America division, has partnered with the Del Sol Food Co.to launch a line of Briannas All-Natural Salad Dressing

• News Briefs

  COCA-COLA: is today unveiling a 49-foot-tall Coca-Cola Contour bottle at Turner Field, home of the Atlanta Braves

• News Briefs

  RYAN’S GRILL BUFFET AND BAKERY: a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, has begun its first system-wide marketing effort

• News Briefs

  NESTLE: has partnered with Cozi, a free web service for families, to offer a co-branded edition of its family organization solution

• News Briefs

  CELLFIRE INC.: has expanded its nationwide digital grocery coupon program, adding Safeway, one of the largest grocery providers in the country

• News Briefs

  BURGER KING: has sealed a licensing deal with Crunch Pak, to market its BK Fresh Apple Fries, fresh-cut, skinless red apples sliced that resemble real french fries, in supermarkets beginning this fall

• News Briefs

  WORLD WRESTLING ENTERTAINMENT: Mattel and the Young Adult Library Services Association have partnered for the SummerSlam Reading Jam

• News Briefs

  WHEATIES: has put the 2008-09 NBA Champion Los Angeles Lakers on its 15.6-oz box, celebrating the Lakers’ victory over the Orlando Magic in Game 5 of The Finals and the team’s 15th NBA Championship

• News Briefs

  COCA-COLA: is running a sweepstakes where four winners will have their names announced live on television during the TNT telecast of the Coke Zero 400 Powered