RYAN’S GRILL BUFFET AND BAKERY: a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, has begun its first system-wide marketing effort. The campaign was created by marketing agency of record Schafer Condon Carter and features an original song,” Whadja Get?,” and a proprietary jingle. The campaign also includes TV, radio, digital, direct, in-store and a scratch-card game.
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