News Briefs

• News Briefs

  UNIVERSAL STUDIOS CONSUMER PRODUCTS GROUP: is launching a licensing program around the NBC TV show “Heroes”

• News Briefs

  BAJA FRESH: has signed a five-year beverage contract with The Coca-Cola Co.

• News Briefs

  FOXSPORTS.COM: signed San Diego Chargers running back LaDanian Tomlinson as spokesperson for its Fox Fantasy Football on MSN.

• News Briefs

  RED ROBIN GOURMET BURGERS INC.: and the Denver Broncos have teamed up to launch a sweepstakes offering consumers ages six to 12 the chance to become the official Kickoff Kid during a home game this season

• News Briefs

  MATTEL: has teamed up with Mighty Fine, an apparel manufacturer, to produce a new apparel line for juniors and adults and a separate line for infants and adults under the Fisher-Price brand

• News Briefs

  ECKRICH: is using its sponsorship of NASCAR’s Team Rensi Motorsports to give key grocers some visibility at a handful of races.

• News Briefs

  KRAFT FOODS: has hired Nitro New York to handle integrated marketing for its Kraft Singles cheese brand in the U.S. and Canada

• News Briefs

  ICONICX BRAND GROUP INC.: has signed a deal to feature pop star Fergie in its TV, print and online advertising campaign

• News Briefs

  99¢ ONLY STORE: offered the first nine customers to its newest store in San Antonio, TX, at 8 a.m. yesterday an Apple 2GB iPod Nano (a $149 value) for 99 cents.

• News Briefs

  AQUAFINA and SKECHERS: have joined others in a marketing partnership with Boardfest, a sports and music festival for girls.