News Briefs

• News Briefs

  BACARDI RUM

• News Briefs

  SPIRALFROG: the free ad-supported music site, is offering music lovers the chance to win $5,000 in concert tickets with a new sweepstakes.

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  AVO GROUP: a Denver-based, digital marketing communications agency, has merged with Pasadena-based The1stMovement, a multimedia advertising agency.

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  NORDSTROM INC.: plans to sell a line of clothing designed by musician Pete Wentz of the band Fall Out Boy

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  BRIDGESTONE: has been named official tire of the National Hockey League and the NHL Players’ Association.

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  CALVIN KLEIN, INC.: and Calvin Klein Underwear have signed a deal with Eva Mendes to feature the actress in an upcoming Calvin Klein Underwear advertising campaign. This fall, Mendes will be featured in global print and outdoor advertising imagery and the launch of “Seductive Comfort,” the latest offering from Calvin Klein Underwear. The effort marks the second brand campaign for the actress. In addition, the company and Calvin Klein Fragrances, will feature Mendes in a new fragrance campaign also launching this fall. Details on that initiative have not yet been released.

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  BUILDABEARVILLE.COM: the online world from Build-A-Bear Workshop, is hosting a Celebrity Spring Break Party with “High School Musical” star Lucas Grabeel. People who visit participating stores can pick up a VIP boarding pass containing a special access code with any purchase through March 30.

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  THE TAN CO.: has launched a scratch and win game offering the chance to win two grand prizes of a one year paid World Membership through March 31.

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  KRAFT FOODS INC.: has named Michael Osanloo as executive vice president of strategy. The post takes effect in mid-April.

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  WENDY’S: is rolling out a spicy version of its Baconator sandwich.