News Briefs

• News Briefs

  PAYLESS SHOESOURCE: and Nickelodeon have signed a multi-year licensing deal to create a new line of Blues Clues footwear.

• News Briefs

  LEVI’S: is giving people an incentive to come to its stores this month. People who bring in their jeans, jean jackets, skirts and shirts to select stores in Chicago, Los Angeles, New York, San Francisco and Washington, D.C.

• News Briefs

  Karlitz & Company: the Manhattan-based luxury lifestyle and event marketing agency www.karlitz.com has been named executive producer for the 2008 Food Network New York City Wine & Food Festival

• News Briefs

  BEN & JERRY’S: is celebrating its 30th anniversary with a free cone giveaway on April 29.

• News Briefs

  SUBWAY: will be the primary sponsor of the No. 20 Toyota Camry in the NASCAR Sprint Cup Series for three races in 2008. The Home Depot’s logo will be on the car’s quarterpanels, with Subway’s name on the rest of the car. Subway will use the sponsorship to plug its Subway Fresh Fit Menus at the race tracks.

• News Briefs

  NBC NEWS: and MSNBC.com are partnering with MySpace on an exclusive hub for 2008 election news on the social network’s Impact channel

• News Briefs

  GENERAL MILLS: has awarded the $1 million grand prize in its annual Pillsbury Bake-Off Contest to Carolyn Gurtz

• News Briefs

  GENERAL MILLS: has awarded the $1 million grand prize in its annual Pillsbury Bake-Off Contest to Carolyn Gurtz

• News Briefs

  STARBUCKS: is teaming up with iTunes to launch a new program, called Pick of the Week, to give customers the chance to discover new music and videos

• News Briefs

  WILLIAMSON-DICKIE MFG. CO.: the maker of Dickies, a global workwear brand, is extending its current licensing agreement to allow Rocky Brands to continue to manufacture and market footwear under the Dickies brand in the U.S. through 2010.