Topic
Multichannel Marketing
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Mobile
Marketing-Friendly Features From Apple That Boost Engagement
Features from Apple that can actually boost brand engagement rather than hinder it.
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Direct Marketing | Print
Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research. -
Agencies
Teams/Dollars Constraints to Multichannel Marketing: Study
A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.