Masters of Measurement

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  Acquisition

  Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales

  Hard work to develop solid measurement tactics combined with people power
  has landed Bacardi in the top echelon of Masters of Measurement marketers.

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  Acquisition

  How L.L.Bean Mastered a Sophisticated Measurement Strategy

  When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.