Loyalty
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Agencies
How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
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Agencies
Leveraging Data to Avoid Customer Churn: A Cautionary Tale
Customer churn has long been a problem for cable companies. Good data management can change that channel.
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Agencies
Cultivating B2B Customer Loyalty
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
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Agencies
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
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Agencies
Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.
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Agencies
Starbucks Gets It – How Happy Employees Result in Happy Customers
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
