Inclusivity

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  Demand Gen

  Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson

  We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

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  Acquisition

  How to Ensure Your Website is Accessible to Americans With Disabilities

  There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.