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Holiday Activations

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Roundup: How Brands Approached In-Person Experiences This Holiday Season

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McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

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Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

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How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

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