growth marketing

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  Marketers

  Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value

  Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

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  Acquisition

  Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market

  Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.