Topic
Gen Z
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Demand Gen
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Agencies
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
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Agencies
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
