Games
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Agencies
Doritos Narrows Super Bowl Music Contest to Three
Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.
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Agencies
Build-A-Bear Workshop Drives Traffic with Sweepstakes
Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.
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Agencies
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”
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Agencies
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.
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Agencies
America’s Sweepstakes King
Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,
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Agencies
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.
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Agencies
Best Western Drives Loyalty Via Winter Windfall Game
In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.
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Agencies
General Mills Narrows Curves Contest to 12
General Mills is just votes away from finding the next woman to appear on its Curves cereal box.
The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.
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Agencies
Cigna Runs Essay Contest for Road Race Entry
Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.
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Agencies
DIY Video Contest Draws 55,000 Entries
The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks