Games
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Agencies
Alltel Runs ‘Pick & Roll’ College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site.
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Agencies
Weather Channel Issues Sweeps Bulletin to Boost Series
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.
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Agencies
Burger King Teams with MasterCard for Sweeps
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.
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Agencies
P&G’s Dawn Searches for Dirty Dishes
Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.
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Agencies
Miller Offers Texans a Shot at Free Gas
A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.
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Agencies
Kimberly-Clark Reruns Room Makeover on ‘The View’
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show
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Agencies
Swiffer Kicks off YouTube Video Contest
Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.
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Agencies
Current TV Taps Viewers for Sidekick Spots
Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.
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Agencies
Nestlé Pushes $1 Million ‘American Idol’ Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.
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Agencies
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”