Games
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Agencies
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.
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Agencies
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Agencies
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.
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Agencies
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.
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Agencies
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Agencies
Heinz Ketchup Launches Vote for Next Commercial
H.J. Heinz Co. has whittled down its search for the next user-generated commercial contest to 10 finalists, and is asking the public to help choose the winner.
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Agencies
MLB Contest Seeks Seventh Inning Stretch Singers
Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.
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Agencies
Popeyes Launches Bonafide Video Contest
Popeyes Chicken & Biscuits is out with a consumer-generated video contest that coincides with the brand’s new positioning of being “bonafide.”
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Agencies
J&J Melts Stress with Online Campaign
Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line.