Festival Marketing Archives

Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

Engagement

Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

Engagement

Pinterest Consumer Marketing VP on Coachella Debut

Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.

Events

Six Solid Brand Activations at SXSW 2024

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Engagement

Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival

Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.

Engagement

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Demand Gen

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.