Festival Marketing Archives

BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]

Engagement

Nine Marketing Activations From WNBA All-Star Weekend 2025

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.

Campaigns

Coachella Marketing Roundup: 21 Brand Experiences

How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

Engagement

Festival Roundup: Top 20 Brand Activations at SXSW 2025

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

Events

Auto, Finance and Tech: 9 Brands at Sundance

How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.

Engagement

Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

Engagement

Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

Engagement

Pinterest Consumer Marketing VP on Coachella Debut

Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.

Events

Six Solid Brand Activations at SXSW 2024

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Engagement

Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival

Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.