Fashion Marketing

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  Conversations

  Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect

  How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

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  Digital

  Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic

  We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

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  Demand Gen

  Five Tips for Getting More ROI From Influencers

  With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.