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Digital
Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Acquisition
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
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Digital
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Acquisition
Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Social
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter. -
Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads
According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…
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