Experiential
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Agencies
Behind the Scenes at the Miller “High Life” Promotion: Q&A
For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.
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Agencies
To Promote Health, Loyalty, Brands Go Back to School
Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.
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Agencies
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.
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Agencies
How to Effectively Execute a Sample Program
As marketing times change fast check out these new rules for conducting sampling programs.
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Agencies
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.
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Agencies
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
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Agencies
Beauty Marks
One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
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Agencies
Walmart Races to NASCAR Fans
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
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Agencies
Social Fits Chicos
Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic
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Agencies
Tropicana Introduces New Flavors
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City’s Times Square.