Experiential
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Agencies
Origins Serves Cocoa Therapy
Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores. The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by “sensory therapy” …
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Agencies
McDonald’s Gears Up for Global Fundraiser
McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children’s Day …
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Agencies
Chair Maker Extends Less Stress Tour
Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the …
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Agencies
Fisher-Price Launches Hispanic Campaign
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …
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Agencies
Mexico Takes a Road Trip North
The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot …
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Agencies
Good Day Live Goes on the Road
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through …
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Agencies
Loews Celebrates 100 Years with Events and Discounts
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …
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Agencies
Huggies Tours Wal-Mart with Meredith
Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit ‘n Fun program targets moms of children 12 months to three years—the prime …