Experiential
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Engagement
Scion Brings Cars to Target Audience’s Hangouts
Toyota Motors USA subsidiary Scion is running a ride-and-drive event for the third straight year. But this year’s events are taking place in smaller cities and at places its Generation Y target are more likely to hang out. Just three weeks into …
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Data Driven ROI
Riding the Tide
Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.
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Engagement
CMA Taps Chevrolet as First NYC Venue Sponsor
Chevrolet will become one of the driving sponsors behind the 2005 Country Music Association Awards in New York City, redefining and extending its 13-year relationship with the association. The announcement, made Wednesday in New York City, marks the …
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Acquisition
Big Name Brands Partner For Video Game Tour
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …
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Acquisition
Bank of America Plans Major Activation of MLB Sponsorships
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …
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Engagement
Grocers Host Earth Day Push for Organics
Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The “Go Organic! for Earth Day” campaign puts displays and samples in 2,500 …
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Engagement
Celebrity Chefs Tour Simon Malls
Simon Property Group is going back for second helpings on its tour of celebrity chefs. Chefs drew crowds last year This month Simon begins its second “Simon Super Chefs Live!” tour with appearances by seven chefs at Simon malls in 21 markets, and five …
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Engagement
Tuning In at the Shelf
U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including
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Engagement
Mass In Transit
BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized
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Engagement
Teaching Tools
Free, take one. Who doesn’t love those freebies picked up at the grocery store, event or in the mail? But if marketers don’t properly educate consumers