Experiential
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Acquisition
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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Engagement
Panasonic Tests Guerrilla “Angels” To Plug Plasma TVs
Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …
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Engagement
Frank’s RedHot Ties Wing-Eating Contests to AVP Sponsorship
Frank’s RedHot Cayenne Pepper Sauce has signed on as the category-exclusive sponsor of the AVP Pro Beach Volleyball Tour for the 2005 season, and will leverage it with hot-wing eating contests at four of the tour’s events. The brand will hold Battle to …
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Engagement
SI for Kids Tour Takes It To The Extreme
Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …
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Engagement
Hard Rock Takes Music On The Road Via Tour
Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …
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Engagement
Are you experienced?
It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience
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Acquisition
CC Ups the Ante to $2.5MM
Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among
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Engagement
McDonald’s Partners with WNBA for Mobile Fitness Tour
The WNBA has signed McDonald’s as an official league partner and the two are on the road with a mobile fitness tour. The WNBA Be Fit Tour presented by McDonald’s made its first stop May 28 at the Pasadena Summer Fest, an outdoor Memorial Day Weekend …
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Engagement
Almost 90,000 Participate in April Pool’s Day
Nearly 90,000 children and families across the country participated in USA Swimming’s month-long April Pool’s Day water safety initiative, signing the first-ever Water Safety Pledge and committing to stay safe in pools this summer. Alloy Media & …
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Engagement
Country Home Takes Manhattan
Country Home Magazine brings its October issue to Central Park with a one-day festival and a concert by Mary Chapin Carpenter. The event is sponsored by KitchenAid, Wish-Bone salad dressing and W Hotels. KitchenAid will provide a state-of-the-art …