Experiential
-
Engagement
Walk This Way
New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm
-
Engagement
There’s Something Special About Aqua Velva
Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and
-
Engagement
Shopper Friendly
While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their
-
Engagement
Amazon.com Books Dylan, Jones for Online Concert
Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …
-
Engagement
New York Mets Get a Wise Sponsor
Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …
-
Engagement
Schick Sends Chicks to Nightclubs
Schick is sampling its Quattro for Women razors in nightclubs this summer.
-
Acquisition
GSN Targets Bars to Promote Ballbreakers
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …
-
Engagement
American Historic Inns Adds Sampling/Promo Department
Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …
-
Engagement
Pontiac Launches Summer Music Series
Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live’s Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the …
-
Engagement
Bruegger’s Samples New Iced Coffee Offering
Just in time for summer, Bruegger’s Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line. Consumer can sample Bruegger’s new line of iced coffee To celebrate the launch of its new iced coffee flavors, …