Experiential
-
Agencies
Ameriquest, Latino Marketing, Luis Miguel, Presence Marketing, Sponsorship
Looking at a chance to hit a growing demographic, Ameriquest Mortgage Co. has tapped into the Latino market as the presenting sponsor of the U.S. leg of Latin singer Luis Miguel’s Mexico en la Piel Tour, which kicked off Sept. 13 in Fresno, CA.
-
Agencies
Burger King Searches for a Court King Via Basketball Tournament
Burger King Corp. is hitting the streets to crown a new “king” in basketball as part of a 15-college tournament tour. Burger King, with Kenny “The Jet” Smith, has launched the King of The Courts, a 3-on-3 basketball tournament that is traveling to 15 …
-
Agencies
Old Spice Sponsors High School Football Rivalries
Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school …
-
Agencies
Whole Foods Woos Pregnant Women
Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.
-
Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
-
Agencies
NBC Grants ‘Three Wishes’ To Promote New Series
NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …
-
Agencies
Xbox, Mountain Dew Tour Colleges
Microsoft Corp.’s Xbox, Pepsico’s Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. …
-
Agencies
Health Clubs Ready January Sampling
About 1,000 health clubs are gearing up for a first-quarter 2006 sampling campaign.
-
Agencies
Coors Extends NFL Sponsorship Deal Through 2010
Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the “Official Beer Sponsor” through the 2010 season. Coors current $240 million four-year deal ends after this season. News reports said that …
-
Agencies
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …