Experiential
-
Agencies
Branding Convenience
Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for
-
Agencies
A Few Good Toys
While the good troops at the Salvation Army are the greatest beneficiaries of America’s holiday cheer, another military branch does quite well this time
-
Agencies
The Beauty of Baileys
Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So
-
Agencies
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.
-
Agencies
Old Spice Finds its ‘High Endurance’ Guy
Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …
-
Agencies
McDonald’s Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.
-
Agencies
Weekend Shopping Nears $28 Billion
Holiday shopping over Thanksgiving weekend hit $27.8 billion, up nearly 22% from last year.
-
Agencies
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
-
Agencies
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.
-
Agencies
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.