Experiential
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Engagement
Trailer Park, Creative Domain Merge Marketing Firms
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …
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Acquisition
Bud Named Exclusive Partner with SI Swimsuit Issue
Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other …
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Engagement
Citrix Teams up with Event Honoring the Military
Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …
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Engagement
OfficeMax to Close 110 Stores, Open 70
OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The …
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Acquisition
Bennigan’s Celebrates 30th Anniversary With Irish Bash
Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney …
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Engagement
Toys ‘R’ Us Shutters 75 Stores, Converts 12 More
Toys ‘R’ Us, Inc. will close 75 stores and cut 3,000 jobs this spring in an effort to rebound from sales declines. The 680-store chain will shutter under-performing stores nationally and convert another 12 stores to its Babies ‘R’ Us format. Toys ‘R’ Us …
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Engagement
Home Depot Buys Hughes Supply, Chem-Dry
The Home Depot will buy construction supply distributor Hughes Supply for $3.47 billion to expand its business-to-business division. Atlanta-based Home Depot will add Hughes to its Home Depot Supply division, doubling that unit’s sales to about $12 …
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Engagement
SI For Kids Scores Soccer Partnership
Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour …
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Engagement
Bally Offers Fitness for Free
Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.
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Engagement
Brands Back SI For Kids Snow Search
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …