Experiential
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Engagement
Cutting Edge: P&G to Spend Big on Razor Launch
Procter & Gamble is spending a reported $6 million for two Super Bowl ads to show off its new Gillette Fusion five-blade razors….
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Engagement
Jones Soda Debuts Valentine’s Pack, Sends Some to Troops
Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine’s Day. The red and pink limited-edition pack includes two bottles of “Love Potion No. 6” or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda…
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Engagement
SunChips Begins Komen Marathon
Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …
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Engagement
Wal-Mart, 5 A Day Play with Curious George
The folks behind 5 A Day are bringing Curious George to 2,000 Wal-Mart stores next month. The Produce for Better Health Foundation teams with Wal-Mart Stores for an in-store promotion pegged to the Feb. 10 premiere of Universal Studios’ animated film …
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Engagement
Valassis Sues Top Rival
Marketing giant Valassis Communications is claiming that its top competitor is using brutal images of beatings from an Al Capone flick as one way to gain an unfair advantage in the sale of both newspaper FSIs and in-store ads and promotions. The …
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Engagement
Supervalu Buys Albertsons for $17.4 Billion
Supervalu and CVS face exponential growth with Supervalu’s $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in …
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Engagement
Sports Authority Sold, Going Private
An investor group will buy sporting goods retailer The Sports Authority for $1.3 billion and take the 398-store chain private. The group, led by Green Equity Investors IV (an affiliate of Los Angeles-based Leonard Green & Partners), is expected to keep …
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Engagement
Wal-Mart, Sesame Workshop Launch Military Outreach
Wal-Mart Stores have enlisted Elmo and his pals as part of a project to help young children in military families deal with the stresses of life in the armed services. As part of a nearly $1 million donation from Wal-Mart, Sesame Workshop— educational …
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Engagement
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.
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Engagement
Kraft Goes Experiential
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …