Experiential

• Agencies

  McDonald’s Debuts Coupons, Sampling Effort for Chicken Sandwich

  McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

• Agencies

  Best Western Rolls Out Travel Cards in Retail Outlets

  For the first time, Best Western International is rolling out its popular travel card in retail stores.

• Agencies

  Brown & Cole Ends Rewards Card Program

  Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

• Agencies

  JCPenney Readies Pop-Up Blitz

  JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

• Agencies

  Verizon Wireless Stages Hollywood Concert

  Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

• Agencies

  First Person: How Napster Struck Gold Before the Olympics

  In days a flame will be lit in Turin, Italy, and the XX Olympic Winter Games will officially be under way. For marketers, this quadrennial occurrence is a golden opportunity to associate their brands with these new Olympians. While not everyone can afford the multimillion-dollar price tag that comes with an official Olympic sponsorship, companies could capitalize on the Olympic juggernaut by aligning with individual athletes and creating promotional events in the weeks leading up to the Games.

• Agencies

  Black Eyed Peas Customized Civic is Honda’s Prize

  Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

• Agencies

  Wal-Mart Begins In-store Concert Series

  Wal-Mart Stores takes retailtainment to a new level with exclusive concerts on Wal-Mart TV.

• Agencies

  Coughlin Pleads Guilty to Defrauding Wal-Mart

  Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart.

• Agencies

  Kraft Cuts 8,000 Jobs, Trims More SKUs

  Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.