Experiential

• Agencies

  Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates

  After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

• Agencies

  Dunkin’ Donuts Calls Gift Card Offer a Scam

  (Direct Newsline)—Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.

• Agencies

  Group Puts $150 Million Toward Promoting HD DVD

  A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

• Agencies

  McDonald’s Renews FIFA World Cup Sponsorship

  Pledging its commitment to sport, McDonald’s Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014.

• Agencies

  American Eagle Outfitters Dangles Movie Tickets for Jean Fittings

  American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

• Agencies

  Cingular Rocks With Perks for Vans Warped Tour

  Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

• Agencies

  Ahold to Sell 46 Tops Stores

  Grocery giant Ahold has put 46 Tops supermarkets on the block in order to concentrate on the 73 Tops stores in its core markets.

• Agencies

  First Person: Branded Entertainment to Meow About

  Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.

• Agencies

  Chevy Homeruns with All Star Game Promos

  Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.

• Agencies

  MasterCard Sweeps Promises 500 Free Flights

  Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.