Experiential
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Engagement
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game. -
Engagement
Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.
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Engagement
Bud Light Readies Rock Paper Scissors Events
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.
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Engagement
Pontiac, Virgin Megastores Team for Promo
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.
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Engagement
Holiday Shoppers Want Bargains, More Decorations: Study
Consumers are letting retailers know they want—and plan to wait for—big bargains.
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Acquisition
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario.
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Engagement
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra
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Acquisition
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.
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Engagement
The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What
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Engagement
Wake Up Call
Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International