Experiential

• Engagement

  The British Invasion

  Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,

• Engagement

  Fight Club

  As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

• Engagement

  Is There a Doctor in the Store?

  Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

• Engagement

  Casting Call

  If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

• Engagement

  Catalina, ePrize Team for In-store/Online Promotions

  Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.

• Acquisition

  Hershey, Kraft Ready S’mores Tour

  Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

• Engagement

  Nickelodeon Launches Slime Tour

  Nickelodeon’s infamous slime is hitting the road.

  The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

• Engagement

  Gap Insists Financial Woes Won’t Affect Product RED

  Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).

• Engagement

  Kraft Tackles Restaurant Competition, Boosts Marketing

  Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company’s lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.

• Engagement

  Best Buy Gives Police An Early Ride

  Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.