Experiential
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Engagement
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.
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Engagement
Boston to Hold Workshops on Guerrilla Marketing
The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.
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Engagement
Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.
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Acquisition
Arby’s Offers Trip to Country Music Awards
Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.
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Engagement
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.
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Engagement
Dancing With the Stars Hits the Streets Via Tour, Contest
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.
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Engagement
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids.
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Acquisition
Beananza!
Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,
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Engagement
Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional
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Engagement
The British Invasion
Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,