Experiential

• Engagement

  Power to the People

  (Promo) There’s a pivotal moment in the classic rock concert film “Woodstock,” when an announcer bellows: “It’s now a free concert, man!” He should have only known. For the 12th annual heavy metal tour known as “Ozzfest,” getting under way July 12 in Seattle, all of the tickets for the 24-city run across the country will be free.

• Engagement

  Watch n Win

  Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed

• Engagement

  Power to the People

  There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

• Engagement

  Lolita Lives

  Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

• Engagement

  Creative Packaging Adds New Life to Gift Cards

  Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging.

• Engagement

  Mentos Geysers Sets Guinness Record

  That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”

• Engagement

  Women’s Health Magazine to Host NYC Event

  Women’s Health is bringing 13 brand partners to New York for a two-day event in July.

• Engagement

  Best Buy Accused of Deceiving Customers

  The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks.

• Acquisition

  Cubs Field Samples, Honor Vets

  Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.

• Acquisition

  Oscar Mayer “Idol” izes Its Jingle Contest

  Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.