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Email
Cross-Team Coordination Imperative for Email Marketing Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
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Profiles & Campaigns
Marketing Automation Helps Tower Improve Email Prospecting
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
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Direct Marketing | Print
Targeting Americans Over 50: 4 Tips
With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too. -
Email
Why Inbox Placement Matters for Email Marketers
Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.
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Email
Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
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Email
Tips from Grammarly on Creating a Flagship Email Product
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
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Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Agencies
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Agencies
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
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Agencies
Maximizing the Value of Your Email List
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
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