Direct Mail

• Agencies

  Driving Force

  For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million

• Agencies

  Meet the Broker: Dan Bohlken

  Today we meet Dan Bohlken, vice president of business-to-business list brokerage for Direct Media Inc. in Kansas City, KS.

  He’s been with the company for six years, and was previously a customer of the firm, when he worked for Fred Pryor Seminars and other direct marketers.

• Agencies

  PRC Endorses Only Short-Term Cut in Flats Rates

  (MULTICHANNEL MERCHANT) The Postal Regulatory Commission (PRC) agreed on Friday that catalog mailers deserve a break — but only a small, temporary one.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Designer/decorator Tracy Porter has mailed out a home décor catalog featuring items designed by her and her husband. The Ronald McDonald House of New York’s latest mail package is a 12” x 9” effort which includes gift wrap and matching tags and address labels. And Corvette enthusiasts magazine Vette has sent out a simple, single-page subscription offer which touts a clock with a red Corvette on its face as a premium for taking a 12-issue subscription for $24.

• Agencies

  Staples Acquires American Identity

  Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum.

• Agencies

  Short Cuts

  For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.

• Agencies

  Meet the Broker: Dave Nussbaum

  Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.

• Agencies

  Short Cuts

  The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding “Recycle Please” logos to their catalogs and direct mail pieces.

• Agencies

  ACMA Sends Greco “Dear John” Letter

  In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week suggesting that the Coalition of Catalog Mailers (CCM), which the AMCA supports, undermined the DMA’s legislative efforts.

• Agencies

  Live From ACCM: Differentiate to Stay Ahead of the Curve

  Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.