Direct Mail
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Agencies
Parents Go for Soft Sell
A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package
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Agencies
A Call to Postal Action
C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct’s
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Agencies
Fifteen Tips For Better Sales Letters
One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.
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Agencies
Advo Acquisition Boosts Valassis’s Revenue as Net Income Falls
Valassis generated $612.1 million during its second quarter, well over the $260.6 million it realized in second quarter 2006. But a healthy chunk of that gain was due to its acquisition of Advo Inc., which was competed on March 2.
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Agencies
Meet the Broker: Scott Robbins
Today we meet Scott Robbins, president of Midwest Direct Marketing Inc. Robbins began his 25-year career working in list management at Chilcutt Direct Marketing.
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Agencies
Short Cuts
The U.S. Patent and Trademark Office has awarded Catalogixx LLC a patent for its direct mail and catalog customization software system.
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Agencies
Location, Location, Location: Not Worth A Thousand Words
Meeting planners need a lot of practical information, and the industry standard of text-light ads works against the advertisers.
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Agencies
New USPS 13-Ounce Package Rule to Take Effect
The U.S. Postal Service is tightening rules for the mailing of certain types of packages. This rule change could possibly affect some types of direct mail fulfillment.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as