Direct Mail
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Agencies
Bookspan Rolls Out Hispanic Book Club
Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The
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Agencies
Mailing to GM Dealers Pulls 17% Conversion
A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,
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Agencies
USPS Bilked in Postage Scam
A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to
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Agencies
Gold Points Returns to Postal Mail
Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly
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Agencies
Young Women Prefer Direct Mail for Healthcare Offers: Survey
Want to reach young women concerned about their health? Forget MTV
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Agencies
Mailers, Write the President Today
By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil
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Agencies
NO LAUGHING MATTER
Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of
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Agencies
Mailer Groups Laud Bush Postal Commission
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports
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Agencies
AARP Targets Hispanic Seniors
AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP’s 130 million direct mail solicitations
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Agencies
USPS Signs Tentative Pact With Two Unions
The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.