Direct Mail
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Agencies
USPS Assesses Transformation Progress, Likes What It Sees
The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.
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Agencies
USPS Eyes 2009 for Total Intelligent Mail Adoption
By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.
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Agencies
Back to Print with Custom Publishing
(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.
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Agencies
Meet the Broker: Stan Madyda
Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.
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Agencies
Bush Signing Statement Raises Mail Privacy Questions
The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.
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Agencies
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.
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Agencies
Post Offices Closed Today to Honor President Ford
There will be no regular mail delivery or retail service at U.S. Post Offices on Tuesday, Jan. 2.
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Agencies
One Size Does Not Fit Everyone
Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail
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Agencies
Gold Standard
Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that