Digital Targeting

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  Branding/Marketing

  Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

  While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

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  Data & Analytics

  A Programmatic Approach to B2B Advertising in 5 Steps

  A five-step approach to strategically master programmatic advertising for B2B audiences.

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  Data & Analytics

  Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

  Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

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  Demand Gen

  Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

  Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.