Demand Gen Archives - Chief Marketer

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

Demand Gen

McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

Profiles & Campaigns

HP Improves ABM with Sales and Marketing Integration

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

Demand Gen

ABM Helps TimeTrade Improve Marketing ROI

ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent.

Direct Marketing | Print

Thomson Reuters Gets Attention With Dimensional Direct Mail

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Profiles & Campaigns

ABM Success Hinges on Sales and Marketing Alignment

ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.

Demand Gen

B2B Content: To Gate or Not to Gate, That is the Question

Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.

Demand Gen

Customize Your B2B Approach for Better Engagement

Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.

Demand Gen

Break Down the Wall Between B2B Sales and Marketing

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Demand Gen

Human Element Can Help Align Sales and Marketing

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.