Data
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Agencies
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Agencies
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
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Data & Analytics
Why B2B Marketing Won’t Succeed Without Sales
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
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Data & Analytics
Four Features Every Product Demo Should Have
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
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Agencies
Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
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Agencies
Three Trends for Gaining a Competitive Edge
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
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Agencies
Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy?
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Agencies
Focus on the Customer, Not Yourself, in Inbound Marketing
How have your customers changed and how have you responded?
