CRM
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Agencies
Firms Say Measure, Marketers Ask How
Here’s an odd sort of metric for marketers to track: In how many ways can their companies shoot them in the foot?
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Agencies
ROI in Business-to-Business Marketing
According to an October 2004 study by Patrick Marketing Group, 8% of marketers surveyed said accountability had increased in their marketing organizations over the last 24 months—and 59% of those said marketing programs must show a return on investment. But that’s a daunting assignment for many business-to-business marketers.
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Agencies
How to Measure Online Marketing Success
Advertising exists to help companies make money. That’s it. There are no moral victories in marketing.
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Agencies
Direct Mail Response vs. E-Mail: Which is Higher?
Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.
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Agencies
ROI Buffet
Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.
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Agencies
The Right One for the Job
OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive
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Agencies
Customers Have a Right to Expect More
IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and
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Agencies
Newsletters Rank Third in E-Mail Usage
Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.
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Agencies
How to Find an RSS Provider
Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and advertising.