CRM Archives - Page 78 of 123

Site Advocates, Promotes Products for Hearing Loss

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.

Data Driven ROI

A Handful of Hints: Tactics for Blogs and Other Online Media

Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.

Data Driven ROI

Hearing Loss Firm Tries Blog and Newsletter

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.

Data Driven ROI

An E-Zine Strategies Tip Sheet

It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.

Data Driven ROI

Ringing Down Costs

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

Data Driven ROI

First, Do No Harm. Unless You’re Feeling Lazy

LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is

Data Driven ROI

Pitney Bowes Buys Two Firms

Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.

Data Driven ROI

The True Cost of CRM

The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer or group of customers to produce what level of loyalty and/or incremental business?

Data Driven ROI

Survey Reveals the Most Valuable Database Metrics

First, the obvious. When marketers were asked which one campaign metric was most valuable in determining ROI for their data-driven campaigns, near-equal numbers cited increasing their total number of customers, a rise in top-line revenue and a jump in bottom-line profits, according to Direct magazine’s most recent survey of database practices.

Data Driven ROI

Will Database Upgrades Pay Off?

Marketers will spend an average of nearly a quarter-million dollars to upgrade their databases, according to a survey of Direct magazine’s readers. Will the investment pay for itself?