CRM Archives - Page 67 of 123

Harrods Taps SmartFocus for Loyalty Program

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

Data Driven ROI

Trust Us

(Multichannel Merchant) In a world where online security breaches and identity theft are constant news, it’s your job as a merchant to make shoppers feel as comfortable as possible with the online buying experience

Data Driven ROI

Let Yourself Go

Procter & Gamble CEO A.G. Lafley urged marketers to “let go” of their brands and bow to consumer wants and needs in his speech at the Association of National Advertisers (ANA) conference on Oct. 6.

Data Driven ROI

Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy

Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.

Data Driven ROI

Working Solutions Completes Call Center Buy

Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.

Data Driven ROI

5 Keys to an Effective Marketing Dashboard -Part 5

In the final installment, we turn our attention to the importance of deploying your dashboard in a way that will promote not just usage, but real interactive engagement that leads to learning.

Data Driven ROI

Is Marketing ROI Dead?

Used to be that getting lift on your creative tests, great response rates, or a positive return on investment (ROI) on a specific campaign was good enough for marketing to declare success. Unfortunately, that isn’t cutting it these days because of the increasing scrutiny being placed on marketing organizations as a whole. The chief marketing officer (CMO) and senior marketing executives are under constant pressure to prove their impact on overall business.

Data Driven ROI

Web Analytics Put FootSmart a Step Ahead

FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website. The company sells more than 1,000 products for comfort, health and pain relief, from shoes and hosiery to back supports and bunion protection.

Data Driven ROI

Customer Capacity: Understanding the Upside

Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.

Data Driven ROI

FTC Rejects Pre-Recorded EBR Calls, Seeks Comment on Call Abandonment Rate Changes

The Federal Trade Commission rejected a proposal which would have allowed telemarketers that have established business relationships (EBRs) with consumers to use prerecorded messages. Separately, the FTC requested feedback regarding an amendment to the Telemarketing Sales Rule. The change would reconfigure how call abandonment rates are calculated.