CRM
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Data Driven ROI
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who
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Data Driven ROI
A Truly Inviting E-Campaign
The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.
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Data Driven ROI
Neiman Marcus Direct Taps Omniture
Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.
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Data Driven ROI
DMA Makes Changes to Preference Services
The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).
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Data Driven ROI
APAC Hires Firm to Audit Teleservices Centers
APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.
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Data Driven ROI
A Nation of 300 Million Customer Records
The Dow Jones Industrial Average closed above 12,000 for the first time last Thursday. Two days earlier, the U.S. Census Bureau announced that the United States has now officially
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Data Driven ROI
Catalogers Offer Views On A Metric Too Many
When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.
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Data Driven ROI
Brand Metrics: Which Ones Should You Track?
What causes you to wake up at 3 a.m. in a sweat?
For marketers, it may be response rates and clickthrough rates,
For CFOs, it’s cash flow and net asset value.
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Data Driven ROI
The “Holy Grail” of Marketing Metrics
Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.
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Data Driven ROI
COLLOQUY Corner: Track Everything, Everywhere
Once you’re successfully tracking customer behavior, your next set of questions revolves around deciding what information you want to track and how you want to track it.