CRM

• Agencies

  The Yankees’ Bush-League CRM

  YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

• Agencies

  A Truly Inviting E-Campaign

  The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.

• Agencies

  Neiman Marcus Direct Taps Omniture

  Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.

• Agencies

  DMA Makes Changes to Preference Services

  The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).

• Agencies

  APAC Hires Firm to Audit Teleservices Centers

  APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.

• Agencies

  A Nation of 300 Million Customer Records

  The Dow Jones Industrial Average closed above 12,000 for the first time last Thursday. Two days earlier, the U.S. Census Bureau announced that the United States has now officially

• Agencies

  Catalogers Offer Views On A Metric Too Many

  When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.

• Agencies

  Brand Metrics: Which Ones Should You Track?

  What causes you to wake up at 3 a.m. in a sweat?

  For marketers, it may be response rates and clickthrough rates,

  For CFOs, it’s cash flow and net asset value.

• Agencies

  The “Holy Grail” of Marketing Metrics

  Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.

• Agencies

  COLLOQUY Corner: Track Everything, Everywhere

  Once you’re successfully tracking customer behavior, your next set of questions revolves around deciding what information you want to track and how you want to track it.