CRM Archives - Page 64 of 123

Demand Insight and the Data Value Chain

An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.

Data Driven ROI

Precision Marketing Is a Green Initiative

Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?

Data Driven ROI

Microsegmentation for Macro Returns

If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.

Data Driven ROI

Exclusive Blog Helps ClearGauge Connect With Clients

A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.

Data Driven ROI

COLLOQUY Corner: The Philosophy of Rewards

We’ve all participated in enough loyalty and incentive programs to know a generic reward when we see one. Anemic discounts or cash-back offers; gift certificates from the usual suspects; toasters, trinkets, and trash providing scant instant gratification,

Data Driven ROI

Using Email to Battle Buyer’s Remorse

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.

Data Driven ROI

Balancing Visible and Hidden Relationship Programs

There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs

Data Driven ROI

Consumer Goods Analytics: It’s All About the Store!

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

Data Driven ROI

Making Sense of Customer Value

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

Data Driven ROI

The Yankees’ Bush-League CRM

YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who