CRM
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Data Driven ROI
AAA Targets Teens
AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.
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Data Driven ROI
What’s in Store: Dave’s Take on the Retail Pet Pound
CM Plus chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).
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Data Driven ROI
Meow Mix: This Cat Companion Just Isn’t Feeling the Love
There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I’ve mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of premium kitty litter we’ve used for over a decade.
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Data Driven ROI
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.
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Data Driven ROI
Five Costly Customer Satisfaction Myths and Misunderstandings
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,
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Data Driven ROI
COLLOQUY Corner: Dialogue–the Coin of the Realm
Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.
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Data Driven ROI
Loyalty Program Awards Buying, Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
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Data Driven ROI
Customer Data: Protect Your Assets
You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.
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Data Driven ROI
Communications That Count
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.
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Data Driven ROI
Marketing Accountability and ROI, Part I
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.