CRM Archives - Page 56 of 123

Good Policy: Automation and Tracking is Aon’s Insurance For Success

(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs.

Insurers too, need information—about their customers’ demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified for sales representatives.

Data Driven ROI

Reader’s Digest Deploys Skills Based Routing for Inbound Calls

Reader’s Digest Association Inc. anticipates the number of customers who enter account numbers into its interactive voice response (IVR) system will increase 50 percent, following the installation new call center routing technology.

Data Driven ROI

How to End Your Loyalty Program in Five Acts

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

Data Driven ROI

Three Steps to Optimize Your Cross Selling

Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle to reach the difficult goal of relevancy.

Data Driven ROI

The Seven Key Elements of Best Customer Management, Part 2

As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them. Last month I discussed three of the basic elements (Identify, Communicate, Reward) and this month I’ll tackle the other four.

Data Driven ROI

My Big Silver Car: Coloring in the Emotional Side of Car Ownership

For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.

Data Driven ROI

Comcast Opens Second Connecticut Call Center

Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It’s Comcast’s second call center in the state and will create more than 200 jobs.

Data Driven ROI

Integrating New Data Sources to Grow Your Universe

Many marketers traditionally have looked to expand their universe by tapping into new data sources. But thanks to new improvements in technology – and the skills of the people who use it – adding new sources of data now relies less on emotions and “gut feel” and more on fact-based, systematic approaches that can be tested prior to implementation to yield the best results.

Data Driven ROI

Site Markets Sacred Jewelry Via SEO, EBooks

After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche

Data Driven ROI

COLLOQUY Corner: The joys of a well-constructed financial model

The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.