CRM Archives - Page 55 of 123

Transcom WorldWide Acquires NuComm

Transcom WorldWide S.A., a European debt collection and customer relationship management firm, has bought NuComm International, a Canadian provider of contact center systems, for about $85 Million.

Data Driven ROI

Write Your Way to Better Customer Service

As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.

Data Driven ROI

Scott Petinga Launches Akquracy

Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.

Data Driven ROI

Core Loyalty: Banking and Shopping

Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.

Data Driven ROI

Using Controls to Plan and Evaluate

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function’s contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

Data Driven ROI

Database Guru Hughes Eyes E-mailers

(Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two.

And he could be on to something.

Data Driven ROI

Live From eTail 2007: Manage Culture and all Else Follows, Says Zappos CEO

The most important thing company executives can do to ensure their firms’ success is make sure everyone fits its business philosophy, according to Tony Hsieh, CEO, Zappos.com.

Data Driven ROI

APAC Reports $5.4 Million Second Quarter Loss

APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.

Data Driven ROI

Understanding and Addressing Your Client’s Needs

The concepts of understanding the need of a client and addressing a client’s needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.

Data Driven ROI

How’re We Doing?

Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would